Landing Page / One-Page Website
Single-page site, mobile responsive, basic SEO. Hosting/domain not included.
Services · Marketing
Full marketing services for technical organizations
Websites, branding, social media, Google Ads, analytics, collateral — plus AI and automation work. Built by people who understand the work well enough to describe it accurately.
Technical organizations undersell themselves in two directions
Either the message is so technical that a buyer cannot tell what problem it solves, or it is so generalized that it could describe any competitor. Both cost you the same thing: the reader moves on.
The fix is not louder marketing language. It is precision — naming the specific problem, the specific approach, and the specific result, in words the reader already uses — and then putting that message in front of people through a site, a search campaign, and a steady content presence.
Because we also write the documentation and the training, we tend to understand the substance behind the claim. That makes the marketing both clearer and more defensible.
What we deliver
- Websites: landing pages, small business sites, and expanded builds
- Website audits with prioritized recommendations
- Social media setup, strategy, and ongoing support
- Analytics, Search Console, and tracking setup
- Google Ads setup and ongoing management
- Branding, identity, and collateral or presentation design
- AI and automation assessments, workflows, and assistants
- Functional web applications and training or workshop development
Core services
What we can build for you
Engagements are scoped individually. These are the core services we deliver most often.
Websites
Small Business Website
Up to 5 pages, mobile responsive, basic SEO and contact forms. Hosting/domain not included.
Expanded Business Website
6+ pages, expanded content architecture, integrations and/or more complex functionality. Hosting/domain not included.
Marketing & advertising
Monthly Social Media Support
Content planning, creation and basic management. Scope based on posting frequency/platforms.
Analytics & Tracking Setup
Google Analytics, Search Console, tracking and basic reporting setup.
Google Ads Setup & Management
Campaign setup, targeting, ads and conversion tracking, plus ongoing monitoring, optimization and basic reporting. Ad spend not included.
Brand & design
Basic Branding / Identity
Basic visual identity, typography, color and logo creation/refinement.
Collateral / Presentation Design
Pitch decks, PowerPoints, brochures, reports and marketing collateral.
AI & automation
AI & Automation Opportunity Assessment
Identify practical opportunities to use AI within the organization, and repetitive processes suited for workflow automation.
Workflow Automation
Implementation of straightforward Zapier/API/business-system automations.
AI Workflow / Assistant
Design and build an AI-supported workflow, assistant or knowledge tool.
Functional Web Applications
Working web applications and internal tools your team can actually use, built with AI-assisted, no-code or low-code development.
Training / Workshop Development
Custom training programs, presentations, instructional materials or AI training.
How we work
A process built around your experts
- 01
Listen
We learn the offering, the buyer, and the language your customers actually use.
- 02
Position
We write the messaging framework: the problem, the approach, and the proof.
- 03
Build
We produce the site, campaigns, content, design, or automation the plan calls for.
- 04
Measure
We review what performed, then adjust the message, targeting, and spend accordingly.
Outcomes
What changes afterward
- Prospects can tell within seconds what you do and who it is for.
- Your expertise shows up in search results where buyers are already looking.
- Sales conversations start further along, because the site did the explaining.
- Marketing runs on a plan instead of whenever someone finds time.
- Repetitive internal work gets automated, freeing time for the work that earns revenue.
Questions
Common questions about this work
- Is this only writing, or do you build the whole thing?
- We build it. Websites, branding, social media, Google Ads, analytics setup, presentation design, and AI or automation work are all part of what we deliver — writing is the foundation underneath them.
- Do you write for search engines or for people?
- For people, structured so search engines and AI assistants can understand it. Clear headings, direct answers, and accurate detail serve both audiences at once.
- Can you handle ongoing work rather than one project?
- Yes. Monthly social media support, Google Ads management, and recurring content are all delivered on an ongoing cadence.
- What does an AI or automation engagement look like?
- It starts with an assessment of where your time actually goes. From there we implement the straightforward automations, or design and build an AI-supported workflow or assistant around a real process.
Let's make your complex information clear and useful.
Tell us what you're working on. We'll tell you honestly whether we're the right fit.